Discover yama
Amidst their swift climb to fame, yama remains shrouded in mystery. Very little is known about the talented singer, whose music has touched the hearts of millions. Their viral hits and anime collaborations, like the popular “Color” in SPYxFAMILY, have garnered significant attention. In 2023, the artist went on their first Asia tour.
This article answers common questions about the singer yama.
Table of Contents
Who is yama?
yama is a Japanese singer. They became famous through their debut song, “Haru wo Tsugeru,” which went viral on social media.
yama is known for wearing a white mask that covers most of their face during live performances. Most of their personal information—including their real name, hometown, and gender identity—remains unknown.
How did yama begin singing?
yama started singing in middle school as an utaite (歌い手), a Japanese term for people who post J-pop and Vocaloid covers on the Japanese sharing service Niconico, under the “utattemita” category. In March 2018, they started their YouTube channel, releasing covers under the name “yama.”
When did yama’s music career begin?
Eventually, yama’s YouTube channel and impressive covers helped them connect with Vocaloid producer, Kujira (くじら). Wanting to take their music to the next level, yama asked Kujira to create an original song for them. The viral “Haru wo Tsugeru”(春を告げる) was created from this request.
How did yama become popular?
yama became famous through their digital debut song, “Haru wo Tsugeru.” The song describes the feelings of loneliness in a big city, which yama said they relate to.
Released in April 2020, the song went viral on YouTube and TikTok and started climbing the music charts. It reached #1 in Spotify’s Viral 50 – Japan, as well as #7 in Billboard Japan’s Top Streaming Songs.
The song has been streamed over 300 million times and the music video on YouTube has over 100 million views. Check it out above.
When was yama’s major label debut?
yama had their major label debut in October of 2020, less than a year after their viral debut. They debuted with “Masshiro” through MASTERSIX FOUNDATION, a subsidiary of Sony Music Records.
Has yama revealed their face?
yama has not revealed their full face. This is not uncommon, as many top musicians in Japan today choose to hide their faces. They use different ways to do this. While their reasons for being anonymous vary, these artists still find interesting ways to stay active while keeping their identities secret.
yama is active on social media as well as through live performances, wearing a white mask to conceal most of their face. Check out their viral performance above the popular Japanese music channel, THE FIRST TAKE —which yama mentions was their first performance.
Why does yama wear a mask?
In a 2022 interview, yama comments that they wear a mask for several different reasons: fear of standing in public, a wish to not show their visuals, a desire to have separation from their artist persona, and a fully immersive experience in a different worldview for fans.
yama candidly admits that they were reluctant to step into the public eye. Nonetheless, their staff urged them not to miss the chance to perform live. The mask served as a compromise between both opinions.
Initially, yama wished for the mask to cover their full face. However, they would not have been able to breathe properly. Thus, the current white mask was created.
Which song does yama sing in SPY X FAMILY?
yama sang the hit song “color”(色彩) the second ending theme for season 1 of the hit SPY X FAMILY series. Learn more about “color” and every anime song by yama on utatune.
Is yama in a band?
In addition to their solo endeavors, yama is a member of BIN, a three-member Japanese rock unit. Within the band, yama goes by the name yamagami. The group was formed in 2019.
Check out their song, “Inga” (因果) above.
Who are the members of BIN?
The trio consists of vocalist yamagami (山上), composer T, and illustrator Tomato (トマト).
What anime does yama sing in?
Learn more about every anime song by yama on utatune.
Where can I follow yama?
Follow yama through the links below.
Official website: https://www.sonymusic.co.jp/artist/yama/
X (Formerly Twitter)
- Personal account: https://twitter.com/douhwe
- Staff account: https://twitter.com/yama_official0
TikTok: https://www.tiktok.com/@yama_official_tiktok
Instagram: https://www.instagram.com/ya.ma_00/
YouTube: https://www.youtube.com/channel/UClbieOB_NYcY9TlIthmyw-A/featured
Check out other artist profiles and articles on utatune.
